Panerai :“O’ CLOCK TIME DESIGN, DESIGN TIME” IN BEIJING

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Eklenme Tarihi: March 16, 2013 TIME
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After its great success in Milan, the Triennale Design Museum, in collaboration with the Italian Cultural Institute in Beijing, is presenting a new edition of the exhibition “O’Clock – time design, design time” in the CAFA Art Museum in Beijing. Curated by Silvana Annicchiarico and Jan van Rossem, the design and arrangement of the exhibition is the work of Patricia Urquiola.
The purpose of the show is to explore the relationship between time and design and it has been organised in partnership with the haute horlogerie watch brand Officine Panerai, which at the opening ceremony will present an installation devoted to the design of its watches devised by Patricia Urquiola. Compared to the display in Milan, the exhibition in Beijing includes an expanded, updated selection of works which take account of China’s newly emerging and already established design potential. The exhibition “O’Clock -  time design, design time” is organized in partnership with Officine Panerai, the Italian fine watch-making brand that during the 1930s and 1940s created two of the international icons of time design: the Luminor and the Radiomir.
For the exhibition, Patricia Urquiola has created an installation which, using poetry and creativity, displays the characteristics of Panerai watches, highlighting their unique design through eight historic and contemporary models in a metaphysical landscape.
Panerai watches are also the protagonists of two of the most eagerly anticipated works among those on display: the new works by British artist Damien Hirst, who has used Panerai dials to create “Beautiful Sunflower Panerai Painting” and “Beautiful Fractional Sunflower Panerai Painting”, two works created with the spin painting technique.

Location: CAFA Art Museum, No.8
Hua Jia Di Nan St., Chao Yang District, Beijing
Tel: 86.10.64771575
Fax:86.10.64771699
When: March 7 to April 10, 2013
Opening time: Tue- Sun 9 am to 17.30 pm