Frédérique Constant introduces Mrs. Inès Sastre as New Female Charity Ambassador

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Eklenme Tarihi: April 5, 2013 TIME
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At Frédérique Constant, we understand that the greatest and the most valuable natural resources in the world are not precious gems or metals, but our children. They give us joy in the present and unlimited hope for the future. They are to be treasured above all else.

Frédérique Constant is delighted to announce that Inès Sastre, world-famous model & actress and actively involved in children causes, particularly in Premap, will be the brand’s Female Charity Ambassador for the next two years. In particular, Inès will play a major role in Frédérique Constant’s support of the World Heart Federation.

Involved in heart related charities since 2009, Frédérique Constant is honored to be supporting the “Hearts of Children” campaign. This collaboration will include the Swiss watch manufacturer launching a beautiful “Ladies World Heart Federation” collection; in addition to the $50,000 U.S. they donated on September 2012, during World Heart Day in Los Angeles. One hundred watches will be produced and donated to the World Heart Federation member organizations to support their actions aimed at preventing cardiovascular diseases (CVD) in women and children around the world.

A STUNNING WATCH COLLECTION FOR A WONDERFUL CAMPAIGN

The “Ladies World Heart Federation” Automatic Collection is a series of four unique and beautifully designed models from Frédérique Constant to

EVENTS

Inhorgenta

Frédérique Constant has presented some of its latest exclusive timepieces in Münich at the occasion of Inhorgenta. A new booth supported the success of this Event where Frédérique Constant witnessed another record-breaking year by opening a few new stores during the Event.

IN STORE

Presentation of Frédérique Constant display at Ugur Saat in Ankara, Turkey.

SPONSORING

Game Plan千方百

The Frédérique Constant distributor “The Hour Glass” from Singapore has partnered with Mediacorp’s Channel 8 for the mystery thriller, “Game Plan 千方百”, a 20 episode drama series which aired during October to September 2012, on prime time weekdays. They have sponsored 2 leading female actresses – Jesseca Liu and Jacelyn Tay – with 2 FCT timepieces. Channel 8 is Singapore’s first free-to-air Mandarin television channel, and has garnered the highest viewership in Singapore over the years. The Hour Glass would like to take this opportunity to thank Frederique Constant for its support. Through this sponsorship we were able to capture a large audience, gaining brand exposure for Frederique Constant.

We would like to share the following information on this highly rated prime time drama series, as well as the attached movie stills for your viewing pleasure.

This drama series boasted one of the highest viewership, with a total of 851,000 viewers, 923,000 for its debut episode, and 962,000 for its final episode.

ADVERTISING

support the “Hearts of Children” campaign. The new models are inspired by the FC-310 automatic winding movement, providing exceptional accuracy, reliability and durability, with 38 hour power reserve and water resistant to 60 meters. Truly an everlasting beauty.

The timepieces feature a silver dial, along with the spectacular Double Heart Beat aperture at the 12 o’clock position. A sapphire crystal see-through case back enables you to admire the unique rose gold plated rotor, delicately engraved with the World Heart Federation logo, a special “Hearts of Children” decoration and sunray bridges. The 34mm case and dial are enhanced with eight hand-applied VS quality diamond indexes and outer ring finished in luxurious mother of pearl. Finally, each of these new models is presented in a specially designed, heart-shaped World Heart Federation gift box.

Of the two stainless steel models, the FC- 310WHF2P6 is presented with a striking, dark grey satin strap with red lining and folding buckle. While the FC-310WHF2PD6 comes with that definite “wow factor” in the form of 48 additional VS diamonds set in the bezel, presented on a stunning white alligator strap with red lining and folding buckle. These watches are certainly getting all attentions.

The first of the rose gold plated models, the FC-310WHF2P4, features a subtle harmony of beauty. The FC-310WHF2PD4 is the second watch in the collection with “girl’s best friend”. The 48 VS diamonds in the bezel stand out beautifully against the rose gold plated case. Both come with a contrasting vanilla satin strap, red lining and folding buckle to complete the most elegant of offerings.

THE CAUSE IS JUST; THE NEED IS GREAT

Frédérique Constant is proud to support the World Heart Federation in its fight against cardiovascular disease (CVD) – which includes heart disease and stroke – the world’s number one killer. The partnership is a joint commitment to raise global awareness, focusing on women and children as the most vulnerable populations. We share a passion to educate people about their risk and help avoid the millions of needless deaths that occur each year. By uniting our efforts we strive to give families more quality time together.

ABOUT INÈS SASTRE

Inès Sastre is no stranger to good causes. Born in November 1973, in Valladolid, Spain, Inès was destined to become a super-model when she was awarded Elite Model Agency’s “Look of the Year” in 1989, and later won the 1997 beauty trophy at the Paris Fashion Awards. However, her true interests were in furthering both her education and her acting career and by the age of 13, she was given a part in Carlos Saura’s “El Dorado.”

Today, we look forward to working closely with Inès and the World Heart Federation in the “Hearts of Children” campaign. Heart disease kills one person every two seconds, but through education and awareness activities we hope to make a positive impact in the battle against CVD.

To find out how you can join in the fight against CVD, or for more information about the “Hearts of Children” campaign, please feel free to contact us directly. You can e-mail Mrs. Yasmina Pedrini at pedrini@frederique-constant.com

Classic Auto Fair, Madrid (Spain), “Elegencia” contest.

New Frédérique Constant shop in shop at Joe’s Jewelry, St. Maarten.